Academics – Communications

In any work environment good communication is absolutely essential at all levels. Those who specialize in communication are able to help internal processes run smoothly, influence consumers, and ultimately find it easier to climb the career ladder to become a leader in their field. Communications professionals are able to influence, entertain, and inform others by creating the best possible media content for the audience.

Communications specialists are adept at planning, organizing, and executing projects, programs, and events. They must be attentive to detail but at the same time understand the big picture. Communications roles will require you to demonstrate strong written and oral communication and presentation skills, along with knowledge of how a business functions across departments. There is also the potential for career development into executive, managerial and training roles after gaining some experience.

Career Pathways & Curricula

Career Pathways

The skills of a Communications professionals are valuable in many ways. Common career pathways include:

  • Advertising and Marketing: Careers in advertising, marketing campaigns, and consumer engagement.
  • Brand Management: Careers in brand strategy, positioning, and development.
  • Business Communications: Careers in internal corporate communications and employee engagement.
  • Corporate Communications: Careers in executive communication and stakeholder relations.
  • Government Relations: Careers in public affairs, lobbying, and policy communication.
  • Journalism: Careers in news reporting, editing, and investigative journalism.
  • Non-profits: Careers in fundraising, advocacy, and community engagement.
  • Mass Media Professions: Careers in broadcasting, film, and digital media production.
  • Professional Writing: Careers in technical writing, copywriting, and content creation.
  • Public Relations: Careers in media relations, crisis management, and reputation management.
  • Sales: Careers in sales communication and client relations.
  • Social Media Training: Careers in social media management, content strategy, and digital training.

Professional Track

The Professional in Communications track is a practical, hands-on pathway designed for building core competencies and applying proven industry standards in real business environments. Upon completion, participants earn the diploma of Professional in Communications and the title of Certified Professional in Communications (CPC) from the school, supporting them to craft strategic messaging, manage stakeholder relations, and advance their career in competitive communications environments.

This program requires 20 Core Communications competency modules (COM-P 101–120) which form the essential general communications competencies. The remaining 10 modules (COM-P 201–210) serve as electives or specializations so students can tailor their program toward Public Relations, Corporate Communications, Digital Media, Brand Communication, Journalism, or Advertising. Candidates with prior certificates, diplomas, or professional qualifications may receive exemptions for individual modules.

Core Modules (General Communications Foundations)

  • COM-P 101 – Principles of Communication
  • COM-P 102 – Communication Theory
  • COM-P 103 – Interpersonal Communication
  • COM-P 104 – Public Speaking and Presentation
  • COM-P 105 – Business and Professional Communication
  • COM-P 106 – Media Literacy and Analysis
  • COM-P 107 – Writing for Diverse Audiences
  • COM-P 108 – Digital Communication Strategies
  • COM-P 109 – Visual and Multimedia Communication
  • COM-P 110 – Organizational Communication
  • COM-P 111 – Intercultural Communication
  • COM-P 112 – Communication Research Methods
  • COM-P 113 – Ethics and Law in Communication
  • COM-P 114 – Persuasive Communication
  • COM-P 115 – Media and Society
  • COM-P 116 – Leadership Communication
  • COM-P 117 – Strategic Message Development
  • COM-P 118 – Audience Analysis and Engagement
  • COM-P 119 – Crisis Communication Fundamentals
  • COM-P 120 – Communication Planning and Execution

Elective / Specialization Modules

  • COM-P 201 – Public Relations Strategies
  • COM-P 202 – Corporate Communication Management
  • COM-P 203 – Digital Media Strategies
  • COM-P 204 – Brand Communication Strategies
  • COM-P 205 – Journalism and Reporting Practices
  • COM-P 206 – Advertising and Marketing Communication
  • COM-P 207 – Internal Communications and Engagement
  • COM-P 208 – Government and Public Affairs Communication
  • COM-P 209 – Professional Writing and Content Creation
  • COM-P 210 – Social Media Communication Strategies

Master Track

The Master in Communications track is an advanced strategic pathway developed for senior professionals seeking to master high-level business leadership and analytical capabilities. Upon completion, participants earn the diploma of Master in Communications and the title of Certified Master in Communications (CMC) from the school, empowering them to develop integrated strategies, influence organizational narratives, and excel in dynamic communications environments.

This program requires 20 Core Master competency modules (COM-M 101–120) which develop higher-order strategic, analytical, and leadership competencies. The remaining 10 modules (COM-M 201–210) serve as electives or specializations, allowing students to tailor their program toward areas such as Strategic Public Relations, Digital Transformation, Corporate Leadership Communication, Media Innovation, or Crisis and Reputation Management. Candidates with prior certificates, diplomas, or professional qualifications may receive exemptions for individual modules.

Core Modules

  • COM-M 101 – Strategic Communication Management
  • COM-M 102 – Advanced Communication Theory
  • COM-M 103 – Corporate and Organizational Strategy
  • COM-M 104 – Global and Intercultural Leadership Communication
  • COM-M 105 – Leadership Communication and Influence
  • COM-M 106 – Campaign Design and Evaluation
  • COM-M 107 – Digital Transformation in Communication
  • COM-M 108 – Reputation and Crisis Strategy
  • COM-M 109 – Persuasion and Stakeholder Engagement
  • COM-M 110 – Media Economics and Management
  • COM-M 111 – Communication Policy and Ethics
  • COM-M 112 – Change and Organizational Communication
  • COM-M 113 – Data Analytics for Communication Leaders
  • COM-M 114 – Executive Communication and Writing
  • COM-M 115 – Integrated Brand Strategy
  • COM-M 116 – Innovation in Communication Technologies
  • COM-M 117 – Strategic Negotiation and Conflict Resolution
  • COM-M 118 – Communication and Organizational Culture
  • COM-M 119 – Performance Measurement in Communication
  • COM-M 120 – Visionary Communication Leadership

Elective / Specialization Modules

  • COM-M 201 – Strategic Public Relations Leadership
  • COM-M 202 – Digital Transformation Strategy
  • COM-M 203 – Corporate Leadership Communication
  • COM-M 204 – Media Innovation and Disruption
  • COM-M 205 – Crisis and Reputation Management
  • COM-M 206 – Global Public Affairs Strategy
  • COM-M 207 – Advanced Brand and Marketing Communication
  • COM-M 208 – Internal and Employee Engagement Strategy
  • COM-M 209 – Sustainable and Purpose-Driven Communication
  • COM-M 210 – Executive Influence and Advocacy